What is Canadian Beef? Our Brand Promise:

• Canadian beef is renowned world-wide for its rigorous and progressive grading, inspection and food safety standards.
• Canada’s beef farmers and ranchers have the only mandatory cattle identification system in North America.
• Canada‘s beef farmers and ranchers are dedicated to raising cattle with respect for their animals and the environment.
• Canadian beef delivers goodness in every bite. It has 14 essential nutrients* necessary for good health. Canada’s Food Guide recommends eating 1 to 3 servings of Meat and Alternatives each day.

Why Canadian Beef?

By choosing Canadian Beef, you are supporting your rural neighbours and Canada‘s economy. There are beef farmers and ranchers in every province in Canada, striving to bring good food to your table and working to be good stewards of the land and animals in their care.

But how do you know if the beef you are buying is Canadian?

If you see the Canadian Beef logo on packages of beef in grocery stores, on grocery store flyers or products, or see it listed beside beef dishes on menus in your favourite restaurant, it‘s Canadian Beef. It’s just that simple!

Or just tell the person you’re buying from what you’re looking for: “I want Canadian Beef please!”

*Per 100 gram raw lean beef, trimmed of external fat (composite of 26 cuts): 162 calories, 21 g protein, 7.8 g fat, 0 g carbohydrate % Daily Value: potassium 9%, iron 15%, vitamin D 10% , thiamine 10%, riboflavin 15% , niacin 45% , vitamin B6 15% , vitamin B12 110% , pantothenate 10% , phosphorus 15% , magnesium 10% , zinc 60% , selenium 40%.