12/13/2002

BIC Raising the Steaks
The Beef Information Centre recently launched a new "Raising the Steaks" program for the independent beef industry. "We recognize the unique needs of the smaller abattoirs, independent retailers, packers and processors within the beef industry," explained Michael Young, BIC's national retail manager. "This program was developed specifically to help these businesses' overall performance and enhance their competitive advantage."

The "Raising the Steaks" program features a variety of free resources including a quarterly newsletter, merchandising materials, training and development assistance, and consumer education materials.

New program registrants receive a free resource tool. In the fall of 2002, it was the "Beef Up Your Profits" binder. This resource binder provides valuable merchandising and promotional information, which is key to increasing sales, profitability and consumer confidence in beef. Registration is free and the benefits are tangible.

"In addition to these resources," said Young, "we're open to discuss opportunities to develop partnerships with the independent retail industry in programs that strengthen beef sales."

To register for the "Raising the Steaks" program or to discuss a partnership, contact Jessica Robson at (905) 821-4900 ext. 219 or [email protected].

Learn about merchandising solutions to effectively merchandise a profitable beef category.