Kids and their families on average spend 30% of their food dollar in foodservice. Casual dining is quickly becoming the destination of choice for families. Children and families are more sophisticated when making decisions and are asking for more food choices, better nutrition and plenty of fun when dining out together – Beef can deliver! As a restaurant operator it is important to remember that kids, especially those in the 7 to 12 year age groups have a tremendous amount of influence with their parents when choosing dining out options. Becoming a “kid–friendly” establishment that includes more menu choices can add substantially to your bottom line. This doesn’t mean that you need to flood your restaurant with balloons and streamers. In fact, kids are more sophisticated than we might think. It is more of an adult experience they are after, not more of a child’s experience. Families with children generally eat earlier and can provide you an opportunity to gain the benefit of incremental revenues during this traditionally slower time.
This new BIC initiative helps you develop a kid’s menu program for your restaurant with interesting facts, merchandising suggestions and beef recipes designed for kids. You can download a copy of our �Grow–up with Beef� guide here or order a free copy and we’ll send it to you by mail.
At BIC we want to help you communicate the value of Beef on your Kid’s Menu to your younger guests and their parents. We conducted a survey and asked families with children aged 6–13 years what beef dishes they liked and what they would order from a Children’s Menu. The results are in and we have highlighted the 6 most popular dishes including photograph, recipe, costing and nutrition data. They are Beef Taco Construction, Junior Striploin Steak, Personal Pan Meatloaf, Steak & Caesar Salad, Campfire Pasta and Mini Angus Burgers. Print ready photographs are also available and ready to be uploaded to your Children’s Menu and POS material.