Herb Crusted Beef Petite Tender

1. Combine parsley, thyme, paprika and garlic in small bowl; set aside.
2. Rub beef all over with salt and pepper. Heat oil over medium-high heat in heavy skillet; add beef and cook, turning, until golden brown all over.
3. Brush roast all over with Dijon mustard. Coat all over with reserved herb mixture, pressing mixture. Place pan with roast in preheated 350°F (180°C) oven for 15 to 20 minutes for medium-rare or until digital instant-read thermometer inserted into thickest part of beef reads 140°F (60°C).

• Petite Shoulder Tender is a small quick-cooking roast that’s good for family of 2 to 3. It is one of the most tender roasts available at a moderate price with great flavour.
• To Cook: 1. Rub a 1 to 1-1/2 lb (500 g to 750 g) roast all over with coarsely ground pepper and kosher or coarsely ground sea salt. Place on rack in shallow roasting pan. Insert oven-safe meat thermometer sideways into centre of roast.* 2. Oven-sear in preheated 450°F (230°C) oven for 10 minutes. Reduce heat to 275°F (140°C); cook uncovered until thermometer reads 140°F (60°C) for medium, about 15 to 20 minutes, depending on roast thickness and weight. OR Grill using medium-high heat, turning occasionally for about 10 minutes per side (move roast to cooler part of grill if it begins to overbrown), until digital instant read thermometer inserted into the thickest part of the roast reads 140°F (60°C) for medium. 3. Cover loosely with foil and let stand for at least 15 minutes before carving across the grain into thin slices.

Thick-Crusted Garlic Beef Prime Rib

Buy a Restaurant-style Prime Rib: ask for a loin end, "cap off" prime rib gives the best results! “The roast was perfect! It was delicious. And the thermometer – what a difference! The meat cooked PERFECTLY! No guessing. No opening the oven. No stressing. The whole meal was delish!” —Reader Comment

---

Fennel-Crusted Beef Strip Loin Roast with Port Wine Sauce

Beef Strip Loin is a great roast to consider for entertaining – it’s ever-tender and has amazing flavour! Since it’s boneless, Strip Loin Roast is simple to carve and there’s little waste. Bonus: Fully trimmed Strip Loin is lean, and because of its flat, thin shape, it cooks quite quickly for its weight.

---

Classic Roast Beef with Rosemary Cream Sauce

Roast beef’s so simple (and impressive) for entertaining – just season (simply), sear and slow-roast for best results. Use a MEAT THERMOMETER to cook your roast to the doneness that you like the best – without overcooking it! A good thermometer is one of your best kitchen investments (way cheaper than granite counters)! Beef Strip Loin is ever-tender and has amazing flavour. And because of its flatter shape, a Strip Loin roast will cook quite quickly for its weight.

---

Garlic Studded Roast Beef

In this recipe, slivers of garlic infuse the beef with rich, garlicky flavour. “Roast was nicely browned and extremely tender and flavourful. Nice pink colour throughout. All in all, an extremely successful test with great results.” —Reader Comment

---