Our Vision
Canada Beef's vision for a sustainable profitable beef industry is to have Canadian beef recognized as the most outstanding by domestic and export customers.
Mission Statement
To enhance and sustain the profitability of Canadian beef producers through excellence in product promotion, positioning and the facilitation of domestic and international marketing initiatives.
Values
To position Canadian beef as the premium beef product of choice for domestic and international markets.
Offices & Staff
Canada Beef has two national offices located in Eastern Canada (Mississauga, Ontario) and Western Canada (Calgary, Alberta), as well as six international offices in China, Japan, Mexico, South Korea and Taiwan. Over 30 employees work as a team to deliver Canada Beef programs worldwide. Our team includes marketing experts, public relations and administrative staff.
How we are funded
Canada Beef receives funding contributions from the National Check Off Agency, as well as financial contributions from the Government of Canada, the Government of Alberta and various Industry Development funds.