Tights Optional
New Sidekick Helps Canadian Super-Moms Beef Up Dinner
Want help with dinner? Join the Club! Combining the needs of kids, adults and each family member’s individual taste buds, schedules and preferences means complicated dinners and dinner-times. The staff at the Beef Information Centre (BIC) wants you to know you are not alone – in fact we even started a club. Canadian Super-Moms now have a sidekick, tights are optional.
Membership in Make It Beef (MIB) Club is free to Super-Moms and everyone else. Each member receives a monthly e-newsletter with four easy weeknight meal solutions delivered right to your inbox, and a ‘Your Questions Answered’ section, where Beef Information Centre experts answer your questions on beef cooking and preparation, safety, nutrition and anything else beef. With experts from the BIC test kitchen, beef specialists, home economists and registered dietitians, and our own Super-Moms, the Beef Information Centre is sure to have all the answers to your questions on all things beef.
Join Now.
Also available are Make It Beef Club mini-magazines. Each seasonal booklet has lots of solutions for Canadian Super-Moms who want to feed their families nutritious, delicious and convenient meals. ‘Dinner Now’ features fast, good-for-you weeknight recipes using pantry basics. The ‘How-To’ section shows how batch cooking can help you create homemade convenience food with ground beef. And in ‘Real Life’ see how new products on store shelves can provide healthful recipes for families on the fly. The mini-mag, available for download or free hard copy order, also features nutrition tips, great recipes and lots more.
Understanding the needs of Canadian consumers and how easy meals made with beef can meet those needs is a key area of focus for the BIC. Joyce Parslow manages BIC’s test kitchen and is a busy Super-Mom of two. “I know firsthand that real life can be really hectic, with kids back at school and one very picky eater I need all the help I can get – through the Make It Beef Club we hope to provide solutions we find helpful in our own lives.”
Join the club and discover why every superhero has a sidekick!