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Goodness in Every Bite.

Perfect Pairings

How to pick the best wine for your beef

The holidays can be stressful. Standing in front of row upon row of neatly stacked wines, eyes getting wider and wider with the vast selection you can feel the pressure mounting inside, “what if this one doesn’t go with my beef dish?”

“Beef is really the best excuse to have a great red wine,” said Nick Keukenmeester, private client specialist with Lifford Wine Agency. “Whether your roast it with a fine Bordeaux or grill it with your favourite Napa Cabernet, the options with Canadian beef are really endless.” Full story go

For Best Results, Go Topless!

An oven roast is the ultimate comfort food, for family and for guests. And what better way to entertain than going topless!
With a combination of both culinary and consumer research, the Beef Information Centre (BIC) is putting forward its new findings for oven-roasting best practices. Oven roast enthusiasts across the nation can take comfort, confident they have the information they need to prepare the most juicy, tender oven roasts possible with just four easy steps: season, sear, reduce and stand.
With 65 per cent of Canadians not clear on the difference between a pot roast and an oven roast, BIC is stressing oven roasters ‘go topless’ (not use a lid), ‘go dry’ (not use liquid in the pan) and ‘go low’ (roasting at 275°F) to best achieve restaurant-quality roasting. Full storygo

What’s New

Does Size Really Matter?

One bite, two bites, three bites, gone! These little beef bites pack big flavour! You see them in restaurants and high-class eateries all across Canada, little bite-sized beefy sensations taking over the menu. Full storygo

What’s Hot

Tights Optional - New Sidekick Helps Canadian Super-Moms Beef Up Dinner

Want help with dinner? Join the Club! Combining the needs of kids, adults and each family member's individual taste buds, schedules and preferences means complicated dinners and dinner-times. Full storygo

Eat Smart

The Scoop: Naturally Nutrient-Rich

Most Canadians eat an abundance of foods, but many of us don’t get the nutrients we need for good health. It’s a paradox – being overfed yet undernourished. It‘s thought that failing to eat enough nutrient-rich foods… Full storygo

Club e-Newsletter

Newsletter Image

See our latest issue of the Make it Beef Club Newsletter with exciting new recipes, meal how to’s, cooking tips and more. Click here to view.

Iron Challenge

Step by Step Cooking

Quick Roasts

Mini Quick Roasts are cut to cook better than just a small-sized roast. It’s the Mini Quick Roast Shape advantage Video.go

Be Food Safe

Be Food Safe

Be Food Safe

The Beef Information Centre is a proud partner with the Canadian Partnership for Consumer Food Safety Education in communicating safe food handling practices for you and your family. Visit the Partnership's Be Food Safe website for detailed Cook, Clean, Separate and Chill lessons or visit our FAQ section for more.